Director, Strategic Projects · Sitemetric

Michael Gilsinan

I’m a strategy and operations leader with 15+ years across technology and music education. Today I partner directly with the CEO of Sitemetric, an AI-powered construction intelligence platform used on many of the country’s largest construction projects, turning operational data into decisions and building the systems behind them. Before that, I founded and scaled a music and arts school to two locations in uptown Manhattan and northern New Jersey, delivering more than 300 classes each week with a team of 30.

See the work LinkedIn

Work

Four things worth pointing at.

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2020 — present · Sitemetric

Strategy and operations for a construction intelligence platform

Sitemetric helps owners, general contractors, and subcontractors manage projects through real-time data, AI, and connected field operations. As Director of Strategic Projects, I report directly to the CEO and work with leaders across the company to set quarterly priorities, track results, and agree on who follows up. Earlier, as SVP of Customer Experience, I built the Customer Success and Support teams from the ground up and handed both to permanent leaders. I also partnered with our CTO to launch the company’s first centralized data platform.

Sitemetric

Strategy & operationsExecutive reportingData infrastructureApplied AI

Workers on the platform: 1.5M+
Contractors on the platform: 20,000+
States: 40

2010 — 2022 · Founder

Fort Lee School of Music

Opened Fort Lee School of Music during the second year of my undergraduate studies and grew it to two locations in Fort Lee, NJ, and New York, NY. The expansion included raising capital, hiring architects, and overseeing the full gut renovation and build-out of a street-level Manhattan retail space. At its peak, the school employed 30 teachers and staff, delivered more than 300 classes per week, and produced events at the DiMenna Center, Baruch College, and other venues. Revenue grew 59% from 2017 to 2019. During COVID-19, I led the move to online instruction—choosing the platform, training instructors, and coordinating with families—and the school delivered 1,214 virtual lessons.

Fort Lee School of Music

FounderTwo locations30 staff300+ classes / week

Map of the New York / New Jersey metro area with orange markers showing where 1,419 students came from, clustered densely around Fort Lee and upper Manhattan. — Where they came from — 1,419 students across the NY / NJ metro.

The same metro map with markers colored by instrument — piano, guitar, and voice the most common — led by 461 piano and 322 guitar students. — Enrollment spanned nine instruments, led by piano, guitar, voice, and violin.

Music technology · Web

Praxis Stack

Studio-management software for music schools and private studios, shaped by a decade of scheduling lessons, billing families, and paying teachers at Fort Lee School of Music. I designed and built it independently around one idea: attendance is the source of truth. Mark a lesson attended and the family's ledger, the teacher's pay, and the studio's reports all update from that single action. An AI feature reads instructor lesson notes to surface individual student insights and studio-wide trends; every finding links back to the original note, teachers can correct it, and each teacher sees only the students they teach. Today it supports the school’s continuing students and day-to-day operations.

praxisstack.com

Solo designer & developerScheduling & billingPayrollApplied AI

Praxis Stack weekly calendar of color-coded lessons; a selected lesson is marked attended and the charge appears in the family ledger panel. — Weekly calendar: one click posts the charge.

A teacher's lesson note for a piano student beside AI-generated studio insights grouped into themes, students needing attention, and action items. — Studio-wide insights from lesson notes.

Screens are from the public demo, which uses a fictional sample studio.

Weekend project · iOS

Stack

A strength-training app I built for myself to support my own workouts while practicing how to ship real products. Built with React Native and Expo, with a Railway backend, RevenueCat for subscriptions, Resend for transactional email, and Xcode for App Store submission. I’m not chasing user growth—the point is to keep exercising, building, launching, and maintaining something end to end.

View on App Store

React NativeExpoRailwayRevenueCatResend

Stack app — workout plan screen with a body map and per-day muscle checklist.

Stack app — the built-in aiCoach answering a training question about rest between sets.

Stack app — weekly volume trend for bench press with an expanded per-set history.

Background

From founding a music school to partnering with a CEO on strategy, operations, and data.

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Started college as a performance major at a classical music conservatory in New York City, where I went on to earn bachelor’s and master’s degrees in classical guitar performance. By my second year, I had founded Fort Lee School of Music and was hiring classmates to teach. Over the next decade, it grew into a music and art school with locations in Fort Lee and New York City, including a street-level Manhattan storefront with its own community performance space. As a guitarist, I’ve performed at venues including the Sydney Opera House, Kennedy Center, National Theatre of Panama, Music Space Camerata in South Korea, Caesars Palace in Las Vegas, and the Smithsonian’s National Museum of Asian Art in Washington, D.C.

Cateretê from Suite Brasileira No. 4 by Sérgio Assad, performed in the school's Manhattan space, SUPtown Music & Arts.

During the COVID shutdown, I returned to school for a second master’s degree: an M.S. in Applied Analytics with a concentration in Management from SUNY Empire State University, expected December 2026. I also completed Noble Desktop’s Python Data Science and Machine Learning certificate and its Python for Automation bootcamp.

Joined Sitemetric in 2020 as a Data Control Officer and moved into running the company’s sensor fleet and data platform. Since then, I’ve served as Data Platform Director, SVP of Customer Experience, Senior Data Engineer, and now Director of Strategic Projects, reporting to the CEO.

Contact

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Say hi.

Happy to talk about data, construction tech, running a services business, or anything I've shipped.

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